Can a Single Episode or a Single Story Change Our Willingness to Risk? the Role of Analogies in Decision-making
نویسنده
چکیده
Willingness to risk is an important characteristic of entrepreneurship and a crucial factor for economic growth and economic development. An experimental study has been performed that demonstrates that people can use even a single old episodes from their own experience where they acted in a risky manner and benefited from that and chose by analogy to act risky in a new situation. Moreover, it has been demonstrated that the same effect may happen if people have just read a story about someone else benefiting from risky behavior.
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